building brands.
bettering futures.

What we do

distribution.
brand management. retail brokerage.
training & business development.

Niche Group Holdings is a proudly African, 100% Black Owned Business.

We manufacture, procure and distribute products that are renowned for their quality and that work as promised and distribute these via an omnichannel network that includes subdistributors, wholesalers, retailers, and ecommerce channels

Our mission is not only  to  support the brand manufacturers that we represent but to empower the beauty professionals who build their livelihoods through the products we supply. With this focus in mind we partner with brands who share  our values and whose products deliver on their promise. Having started from humble beginnings, Niche  Group Holdings now has sole distribution rights covering Southern Africa for several international and local beauty brands.

distribution networks