About Us

Building brands
for over 10 years

Niche Group Holdings operates in the manufacture, packaging and distribution of beauty products and accessories. We are the authorised distribution partner for leading beauty industry suppliers (our Principle Suppliers) who hail from Africa, Asia, USA and Europe which we supply on a exclusive reseller arrangement.

We aim to establish a niche collection of beauty products that comprehensively address the requirements of our professional partners (salons, stores and trade businesses) and the clients that they service.

Why Choose Us

We partner with our Principle Suppliers to help bring their brand vision to life. Our service to them includes distribution into multiple sales networks including wholesale, retail, online and through resale to trade businesses.

01.

Experienced Team

Our management team each have over 8 years of industry experience in import, retail, wholesale & ecommerce distribution of beauty products.

02.

Skills Training

it is estimated that there are over 40 000 salons in South Africa and 186 000 workers in this industry and research indicates that close to 80% of these workers are unskilled labourers operating in the afro hairdressing sub-sector. Through various partnerships we aim to empower the industry through skills development initiatives.

03.

Product Distribution

We focus on sourcing products known for their quality and effectiveness, distributing them through a comprehensive omnichannel network that encompasses sub-distributors, wholesalers, retail outlets, and e-commerce platforms.

04.

Enterprise Development

We partner with a select group of SMEs who distribute Niche Group’s top brands to salons and beauty businesses that larger distribution channels cannot reach.

05.

Infrastructure

We have ample warehousing facilities (including bond store) and have the expertise, systems and infrastructure to support regional delivery and compliance with import/ export regulations.

06.

Manufacturing Capabilities

We understand what it takes to bring we brand to market and part of that also includes managing the product costs. Through our established key partnerships we are able package and manufacture various beauty solutions.

Milestones at a glance

2016

Launch of in-house ecommerce distribution which included distribution via Takealot and eventually launching our own ecommerce store.